Allen Pools & Spas Receives Retail Excellence Award from Hot Spring® Spas
Allen Pools & Spas, a local hot tub retailer based in Vermont, was recognized as a 2013 Retail Excellence award winner for Marketing & Promotions from Hot Spring Spas, the world’s number one-selling brand of hot tubs. Allen Pools & Spas was honored at the 2014 Hot Spring international dealer conference in San Diego, California in January.
Ed Allen owner of Allen Pools & Spas earned this distinguished award for their outstanding achievement from among all Hot Spring retailers in North America,” says Mike Dunn, Executive Vice President of Hot Spring Spas.
“Every successful dealer understands that effective marketing isn’t just about making investments; it’s about making strategic choices. Our winner is a great example of how to do it right.
No dealer enjoys a slow season, but a slow start in 2013 gave this dealer motivation to try new things, and take their promotions to the next level. They came roaring back to end the year with 22% growth. This retailer invested in a full-time person who focused on their online marketing and social media. It paid off with increased owner and lead engagement, and almost 1,000 Facebook fans.
Their website always features the current promotion and includes syndicated Hot Spring product reviews. But they didn’t just generate leads; in 2013 they also had a lead conversion rate of more than 22%! …Congratulations to Allen Pools & Spas of Vermont, Owner Ed Allen who is here with team members Kimberly Ghigliotti and Shara DiGrazia.” -Mike Dunn
For more information about Allen Pools & Spas visit the company’s website www.AllenPools-Spas.com
About Hot Spring® Spas
Hot Spring Spas is the world’s leading brand of hot tubs and is sold through a network of more than 700 independent dealers throughout North America and 70 countries around the world. For our owners, daily use of a Hot Spring spa promotes personal well-being and improved connection to what matters most in the lives. Hot Spring Spas provide customers with the highest level of quality, innovation, energy-efficiency and customer support. Hot Spring Spas are manufactured by Watkins Manufacturing Corporation, a division of Masco Corporation, a Fortune 500 company whose products include such trusted brands as Delta® faucets, KraftMaid® cabinets and Behr® paints. Visit HotSpring.com for more information and dealer locations.
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