Benson’s Chevrolet – Landmark Ludlow business opens new location
Photo by Christopher Biddle
The Benson’s Chevrolet team and Marji Graf, CEO of the Okemo Valley Chamber of Commerce celebrate the opening of the new Benson Chevrolet facility in Ludlow, Vt.
Landmark Ludlow business opens new location
THE VERMONT JOURNAL
LUDLOW, Vt. – On the last day of the year 2015, The oldest family-owned Chevrolet dealer in the State of Vermont held it’s grand opening and ribbon cutting ceremony for their new facility. Three generations of Benson Chevrolet salesman could be found on site, dashing between some of their first customers, their team of employees, and congratulatory members of the community.
George Benson Jr., son to George Sr. and father to Trevor Benson, proudly toured the new 17,600 square-foot facility, which includes a modern and convenient guest-lounge, a show-room that will house four cars, and a state-of-the-art service department. Jr, as he’s known at the office, took special care to show off the clean-powered furnace, which burns fuel reclaimed at the service department; and the automatic lifting doors, remarking on a colder winter day that guests won’t ever have to step foot outside when they arrive to have their cars serviced.
Benson Jr. He says that the design of the space was exact to Chevrolet’s specifications.
“They want you to go into a GM dealership with your eyes closed, and then open them up and say, I’m in a GM dealership. We used their color, their tiles, and the panels which are an aluminum composite material, those are going up next week,” says Benson Jr. The entire project took 15 months of the permit process, and 8 months of construction. “We started work on April 28th and we opened on Dec. 29. We’ve had a lot of good local vendors and good contractors,” said Benson. They still own the plot of land across the street where he business operated since 1946, and he says they are seeking permission to use the space as a parking lot.
Benson’s Chevrolet has existed in the town of Ludlow since 1928, when George Sr.’s father, Marvin Fay Benson, or just Fay as he was known, would have sold models like the Chevrolet Series AA Capital, the first model Chevrolet that would threaten Ford Motor Company’s dominance of the market share.
Benson Jr. admits to likely have been born to sell cars, citing one his father’s former dealerships in Rutland, Vt. as one of his childhood stomping grounds. Benson Sr. moved his dealership to Springfield Vt., and eventually handed that business over to his other son, Greg, who still operates out of that location.
When he asked how he feels about the new space, Trevor Benson responded with, “It hasn’t hit me yet! I haven’t had time to sit down!”
“We’ve been in business in Ludlow since 1928 when my great-grandfather started his business,” he added. “Now we’re hoping to be here for however long we can be – next generation after next generation is the plan.”
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