OVRCC Strategic Planning – Phase I meeting
This past Tuesday, October 25, 2016, the Okemo Valley Regional Chamber of Commerce (OVRCC) held a Strategic Planning Session entitled “Maximizing Revenue: Achievements Of Regional Business Outcomes”.
The event, held in Chester at the NewsBank Conference Center, was attended by 3 businesses from Rutland:
total attendance: 25
OVRCC Board member Joe Evans and his wife and business partner Kathryn ran the meeting and began by offering an overview of the strategic planning process, highlighting the basic steps and a general timeline. Their advance work aided the efficiency of the evening, and much was accomplished.
Mr. Evans said the goal of the session was the creation of an initial “Future” Strategy Framework. The process used followed an abbreviated version of the strategy development framework developed and used by Joe Evans in his former company. It was explained that the outputs from the meeting would be used as significant input items for the surveys and follow-on work in subsequent strategy development efforts as a part of this process.
Based on their own research and discussion, the Evans presented four strategic themes around which visioning efforts would be categorized. Those themes were:
- Chamber Infrastructure and Financial Stability (financial and organizational sustainability) – Increase funding and capability of the chamber to continue to provide or enhance member value
- Economic Development & Support – Increase member revenue through participation in chamber-driven region wide economic development initiatives that support member-based industries
- Regional & Village Community Growth – Increase community tax bases through legislative lobbying and marketing initiatives on behalf of members that result in growth of new residents and businesses
- Regional Travel and Tourism – Increase awareness about regional highlights (businesses, services, activities and events) through targeted marketing, advertising campaigns and strategically aligned partnerships
The evening included many break out sessions as participants created and ranked the goals, risks and impediments associated with each strategic theme. Next steps in the process include online surveys and future meetings.
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